THE BRAND CATALYST
In 8 to 10 weeks, I sharpen your existing brand. Then I build it into your team's AI tools, so everything you publish reflects what your brand stands for.
You have a strong brand. But it isn't working as hard as it could.
I work with established companies at a turning point: a new generation taking over, an acquisition or a new direction.
Who you serve, and why customers choose you. Use it to test every decision.
With key messages and a clear tone of voice.
Copy comes out in the right tone straight away. And every text is checked before it goes out.
Ready to carry on independently, with a roadmap and clear metrics.
We build on what's already there. AI does the research. We make the choices together.
STEP 1 · 2 WEEKS
Conversations with the owner, team and customers. AI analyses reviews and customer questions. I keep asking until we get to the core.
You get: a one-page brand scan.
STEP 2 · 3 WEEKS
Two sessions with your core team. We decide who you serve, and why they should choose you.
You get: your brand on two pages: positioning, story, key messages and tone of voice.
STEP 3 · 2 TO 3 WEEKS
Your brand goes into your AI tools, and your team is trained to use them.
You get: working tools and a trained team.
STEP 4 · ONGOING
Internal launch with your team. Want ongoing support? We'll review and fine-tune every month.
You get: a roadmap with clear metrics.
I'm Femke Ellenbroek, a brand strategist. I've been working on brands for 18 years, from large multinationals to my own company.
I started as a brand manager at AkzoNobel, for Flexa. From Dubai, I launched brands in more than 20 countries for Jotun, managing a $100 million brand portfolio.
At Kader Group, I brought six acquired companies together under one brand and led a team of 12 marketers. With my own agency, I worked for clients including Hearst and SBM Offshore.
I also built a brand of my own: Phemke, a sustainable label sold to luxury resorts in 8 countries. The pieces were handmade by local women, paid a fair wage.
Today I work as a strategy and marketing lead for international companies. I'm fascinated by what AI can do for building a strong brand. That's why I set up marketing teams with AI agents that create content in the brand's tone every day.
“She managed to honour the strength of the different company cultures, while giving room to the pain of letting go of their own brands.”
“Her ability to give stories and projects a stage led not only to visibility, but also to support and results.”
“Femke moves effortlessly between cultures and interests, and quickly senses what it takes to make progress. She gets people moving, so projects don't just succeed but deliver lasting results.”
Step 1 · 2 weeks
€3,500
Conversations with the owner and team, a scan of all your brand touchpoints, an AI analysis of reviews and customer questions, and a session to discuss the findings. If you continue with the full programme, the scan fee is deducted.
Steps 1 to 4 · 8 to 10 weeks
Tailored
From brand scan to a trained team with working tools. After the brand scan you'll receive a proposal that fits your brand.
Minimum 6 months
from €1,250per month
Every month we review, adjust and update the tools.
All prices excl. VAT. Need a new visual identity? That's available as a separate module, with a dedicated designer.
30 minutes, free, no strings attached. We look at where your brand stands and whether The Brand Catalyst is a good fit.