Femke Ellenbroek
I strive for excellent results at a sustainable pace.
branding as your backbone for growth
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Complex technical insights translated into simple, compelling messaging
A distinctive brand identity, name and logo
A unifying narrative created for four founders
What we accomplished:
Over the past few months, I worked with a start-up in climate-adaptive area development — an organisation restoring land to its Origin of Life by bringing back water, biodiversity and native species. My role was to create a unifying narrative the four founders could all stand behind, and translate that essence into a clear and distinctive brand.
Narrative & Brand Direction
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10% increase in consultant hiring
Integrated five acquisitions in under two years
Doubled MQLs
What we accomplished:
After a series of rapid acquisitions, Kader Group needed one clear, unifying brand that could align five companies, multiple cultures and four different websites into a single, coherent story. My role was to develop the strategic narrative, define the brand architecture and guide the organisation through the transition, honouring each legacy while creating direction for future growth.
PMI Brand Alignment
Strong brands, like desert ecosystems, are shaped by what lies beneath the surface.
Beyond design and messaging, identity is defined by values, culture, purpose and the internal dynamics people can’t see but always feel. Just as hidden networks sustain life in the desert, a brand’s internal ecosystem determines how it shows up in the world.
Effective brand management mirrors how desert species thrive under extreme conditions.
Focus, clarity and adaptability replace fragmentation and noise. By applying biomimicry, organizations simplify, listen more deeply and align strategically — enabling them to grow stronger with fewer resources and greater coherence.
Resilient brands navigate disruption the way the desert responds to sudden shifts.
They stay rooted in identity while remaining agile, read their environment intelligently and build interconnected relationships that support long-term resilience. Through this biomimetic lens, brands gain what modern business often lacks: clarity, coherence and a story grounded in truth.
The Desert Blueprint for Resilient Brands
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