Femke Ellenbroek
Nature shows us how to thrive in complexity. Your brand becomes stronger when you learn to see and shape the ecosystem beneath the surface.
Where clarity emerges and hidden ecosystems come to life
The Desert as a Guide
Every thriving desert organism is deeply anchored beneath the surface. A powerful brand grows from this same principle: knowing its essence and expressing it consistently across every touchpoint.
Rooted in a Strong Core
Desert ecosystems survive through intelligent adaptation.
By applying biomimicry, your brand becomes flexible, future-ready, and built to perform even in shifting conditions.
Resilience by Design
The desert thrives by focusing only on what is essential.
Strong brands do the same — removing noise, sharpening their message, and creating space for their true identity to stand out.
Clarity Through Simplicity
What the Desert Teaches Us About Building Strong Brands
The Desert as a Strategic Lens for Brand Identity and Brand Management
The desert is one of the most resilient ecosystems on Earth. What appears barren is, in reality, a highly intelligent network of relationships, adaptations and invisible structures that make life possible. This perspective offers a powerful metaphor — and biomimetic framework — for understanding how brands grow, adapt and stay relevant.
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Curious how I can help strengthen your brand using nature’s intelligence?
Leading With Presence and Purpose
From Noise to Resonance
Strategy Rooted in Nature’s Intelligence
Using biomimicry, I translate the principles of resilient ecosystems into brand strategy.
Seeing Beneath the Surface
Strong brands, like desert ecosystems, are shaped by what lies beneath the surface.
Beyond design and messaging, identity is defined by values, culture, purpose and the internal dynamics people can’t see but always feel. Just as hidden networks sustain life in the desert, a brand’s internal ecosystem determines how it shows up in the world.
Effective brand management mirrors how desert species thrive under extreme conditions.
Focus, clarity and adaptability replace fragmentation and noise. By applying biomimicry, organizations simplify, listen more deeply and align strategically — enabling them to grow stronger with fewer resources and greater coherence.
Resilient brands navigate disruption the way the desert responds to sudden shifts.
They stay rooted in identity while remaining agile, read their environment intelligently and build interconnected relationships that support long-term resilience. Through this biomimetic lens, brands gain what modern business often lacks: clarity, coherence and a story grounded in truth.
The Desert Blueprint for Resilient Brands
Louise Doorn
Founder Coachnova.ai
IShe quickly senses what is needed to move forward and brings people together in a way that creates lasting impact
Femke effortlessly bridges cultures and stakeholders — she brings clarity, connection and real progress.
Nanko van Dijk
Founder Kader Group
“She brings people along naturally — public or private — creating visibility, alignment and momentum through her strategic insight and storytelling ability.”
“Femke turns complex, multi-stakeholder projects into real, tangible results.
Wendelien Geurkink
former MD Smile Software
“With a rare mix of empathy and strategic discipline, she created alignment, honoured legacy and led teams into a shared direction. that felt both true and inspiring.”
“Femke brought together different brands and cultures into one strategic, future-proof story.”
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We'll meet on Google Meet for a quick discovery call. During our chat, we'll discuss your needs to make sure we're a good fit to work together.
Let's Chat
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If you decide to move forward with us, we'll help you book! All retainers contain at least the items listed above, but we can further personalize your package.
Book Your Retainer
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During our first month of working together, we'll have our first planning call, gather any necessary info from you, and create your first deliverables! So exciting!
Let's Get Started
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On the 15th of each month, we'll send you a report with analytics on how the previous month went. We're excited to watch you breathe easier as we track your wins!
Happily Ever After
With 17 years of experience in strategic brand management and a scientific background in Biology and Neuroscience, I bring a blend of analytical clarity, creative strategy and commercial instinct. Born in Saudi Arabia, shaped by early years in Texas and later by the vastness of the Australian Outback, I’ve always been drawn to landscapes defined by resilience and hidden complexity — a perspective that now underpins my biomimetic approach to branding.
During my seven years in Dubai, I led regional marketing across the Middle East, launched innovations in 20+ countries and developed deep expertise in navigating complex, multicultural environments. I also ran a retail venture backed by four investors, managing operations across eight countries and strengthening my entrepreneurial agility.
Early recognised as Young Marketer CE at AkzoNobel, I’ve worked across corporates, SMEs and entrepreneurial ventures — combining pragmatism and intuition, directness and sensitivity to drive meaningful, measurable impact.
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Building Brands and Narratives That Move Markets
Hi, I'm Femke
Because brands behave more like ecosystems than machines.
Traditional marketing often focuses on quick wins, linear thinking and short-term tactics, which creates fragmentation and inconsistency. Nature shows us a different approach: one based on interconnectedness, regeneration, clarity of role, and adaptation to change. By applying these principles, organizations build brands that are coherent, resilient and capable of sustained growth — regardless of disruption.
Why do you apply nature’s intelligence to brands and organizations?
Biomimicry is the practice of learning from nature’s designs, strategies and principles to solve human challenges.
In my work, this means using frameworks such as the Biomimicry Design Lens and Life’s Principles to help organizations rethink their brand as a living ecosystem. Biomimicry provides proven, time-tested models for resilience, innovation and adaptability — qualities every modern brand needs to thrive in a constantly shifting environment.
What is biomimicry?
Nature-Inspired Marketing applies the intelligence of natural ecosystems to brand building, strategy and communication.
Instead of pushing messages or chasing trends, this approach looks at how life has successfully evolved for 3.8 billion years — using clarity, adaptability, resource efficiency and deep connection as guiding principles. The result is marketing that feels more coherent, resilient and aligned with how people naturally make decisions and form relationships with brands.
What exactly is Nature-Inspired Marketing?
You can hire me when your organization needs clarity, direction or differentiation.
I support leaders during moments of growth, complexity or change — when strategy must be sharpened, positioning needs focus, or a compelling narrative is required to unite teams and strengthen external communication. My expertise is particularly valuable for brands seeking a more resilient, future-ready approach grounded in nature-inspired thinking rather than traditional marketing models.
For what assignments or challenges can you hire me?
Frequently Asked Questions
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Let's dive deeper in how I can make your brand resilient & future proof.
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