Femke Ellenbroek

Strategic brand leadership for organisations in transition, from mergers and integrations to global expansion and complex repositioning.

BRAND STRATEGY • NARRATIVE • POSITIONING

With 17 years of experience in branding, marketing and international expansion, I specialise in narrative alignment and brand positioning during moments of change — including post-merger integration. My strength lies in simplifying complexity and translating strategy into a clear, compelling story that teams can follow. I bring a grounded, human approach to leadership work through deep listening (Dadirri), helping organisations create alignment, clarity and momentum.

What if your brand and narrative could create clarity, alignment and momentum, exactly when your organisation needs it most?

ARE YOU NAVIGATING CHANGE, GROWTH OR COMPLEXITY?

get to know me

app I use the most:

Effortless dressy or comfy casual

my style:

Anything healthy!

go-to meal:

Anywhere!

favorite vacation:

Brand strategist, entrepreneur, adventurer

Hi, I'm Femke

← meet mikayla

YouTube

app I use the most:

A t-shirt & jeans

my style:

Thin crust pizza

go-to meal:

Austrailia

favorite vacation:

co-ceo, husband to Mikayla, golfer, expert vacation planner.

Hey, John here!

Strong brands, like desert ecosystems, are shaped by what lies beneath the surface.
Beyond design and messaging, identity is defined by values, culture, purpose and the internal dynamics people can’t see but always feel. Just as hidden networks sustain life in the desert, a brand’s internal ecosystem determines how it shows up in the world.

Effective brand management mirrors how desert species thrive under extreme conditions.
Focus, clarity and adaptability replace fragmentation and noise. By applying biomimicry, organizations simplify, listen more deeply and align strategically — enabling them to grow stronger with fewer resources and greater coherence.

Resilient brands navigate disruption the way the desert responds to sudden shifts.
They stay rooted in identity while remaining agile, read their environment intelligently and build interconnected relationships that support long-term resilience. Through this biomimetic lens, brands gain what modern business often lacks: clarity, coherence and a story grounded in truth.