With 17 years of experience in strategic brand management and a scientific background in Biology and Neuroscience, I bring a blend of analytical clarity, creative strategy and commercial instinct. Born in Saudi Arabia, shaped by early years in Texas and later by the vastness of the Australian Outback, I’ve always been drawn to landscapes defined by resilience and hidden complexity — a perspective that now underpins my biomimetic approach to branding.

During my seven years in Dubai, I led regional marketing across the Middle East, launched innovations in 20+ countries and developed deep expertise in navigating complex, multicultural environments. I also ran a retail venture backed by four investors, managing operations across eight countries and strengthening my entrepreneurial agility.

Early recognised as Young Marketer CE at AkzoNobel, I’ve worked across corporates, SMEs and entrepreneurial ventures — combining pragmatism and intuition, directness and sensitivity to drive meaningful, measurable impact.

Building Brands and Narratives That Move Markets

Hi, I'm Femke